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Promote That Book
Writing, whether full-time or part-time, is a business. One part
of the business of writing is promotion of novels and
non-fiction books, because without sales, there are no sales, no
income.
Authors need to promote their books. Even with the backing of a
major publisher, books will not put themselves on bookstore
shelves or in the hands of readers. Publicists can help, but
unless an author is already well known, he is usually on the
bottom of the priority list. Self-published books and
books-printed-on-demand sales depend entirely on the efforts of
the author to be recognized and sold. However, authors can do
several things so that their books will be noticed.
The first thing before publicizing and promoting a book is to
write a book of high quality and relevance, one that will grab a
reader's attention and keep it from the beginning to the last
page. Then work to get the word out about the book.
Two things that need to happen come before the book is printed:
Do not have a comb-bound or saddle-stitched book and be sure to
have an International Standard Book Number (ISBN), preferably
with a bar code on the back cover. Bookstores will be more
interested in stocking, at least on consignment, books meeting
those two requirements.
Be sure you book is listed on Books In Print, which can
be done by filling out the Advance Book Information form (ABI)
if the publisher doesn't take care of that important step.
Go to independent book stores and offer a few copies on your
book or books on consignment. Visit with the managers/owners,
ask if you can have a book signing, offer to host a promotion
that would include your
book.
Spread the word. Send copies to book reviewers for newspapers in
your geographical area. Contact local television and radio
stations. Do something that will gain publicity for yourself and
use that as a springboard to gain publicity for your book.
Take part in local activities for authors. The Historical
Society of my town has a reception and signing for local
authors. I will take part this year.
Enter your book in contests. The two books that I helped edit
and write in 2005 were entered in the state book awards. Whether
they place or not, publicity is generated for me and my
co-authors.
According to Carolyn See, a reviewer for The Washington
Post, making contact with editors and print editors at
conferences, book festivals, and publishing parties creates a
process that helps you and your books become well-known. (Bharti
Kirchner, The Writer October 2005)
The one person most interested in the success of a book is the
author. Therefore, you are the one who should be working hardest
to tell others about the book and to drum up sales.
Sources:
1. The Writer, September 2005 and October 2005
2. Writer's Digest, December 2005
3. ByLine, January 2006
About the author:
Vivian Gilbert Zabel taught English, composition, and creative
writing for years after a career in the business world. This
article has been submitted in affiliation with
http://www.Facimile.Com/ which is a site for Fax Machines. Her portfolio
is found at http://www.Writing.Com/authors/vzabel. She has books
on Amazon.com or at Barnes and Noble:
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