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Are You Meeting ALL Your Child's Basic Needs?
This may come as a surprise, but many parents are unaware of
the full extent of their child's basic needs.
Do you remember the old song by Lennon and McCartney about
the girl leaving home after 'living alone for so many
years'? The...
Headaches ? Effective Natural Solutions
Headaches ? Effective Natural Solutions
Robert Elias Najemy
Common Causes of Headaches
1. One major cause of headaches is an accumulation of toxins in the body and nervous system.
2. This problem is increased when we have constipation. A...
Our Children's Needs - Part 8
Last thoughts
Our Children's Needs - Part 8
Robert Elias Najemy
SOME LAST THOUGHTS
We can remember how we felt when we were children. We can spend time remembering our various experiences feelings and needs which we had when we were...
The Felt Sense, a Yoga Instructor’s Natural Remedy For a Weakened Pelvic Floor
Yoga is not just the new fitness craze, it also provides therapy for various physical ailments. Jaki Nett has developed a new style of Yoga, Felt Sense, as a natural remedy for a weakened pelvic floor, a problem for many women.
A lifetime of...
Well, Well, Well: A Deep Topic
Recently the facilitator in my classroom discussion group asked each person to describe the three greatest problems that troubled them. As we did this we became so depressed that we could not complete the assignment. We found that most of us were...
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Selling Houses: Making a Home's Sale Flyer with Internet Marketing Tools
Are you selling your home? I'll bet you want to sell right away, for the highest possible price.
Even if your home is listed, you could benefit from using Internet marketing tools. Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They build up benefits to the reader--not features of the product. Internet readers want to know, within seconds, "What's in it for me?" You can use these sales tools to sell your home.
The Realtor’s number two sales tool--right after the sign--is the sales flyer. Most real estate agents use a sales flyer template which showcases their listings using archaic marketing methods. For some reason, agents don't follow successful Internet marketing sales-copy techniques. Listing agents put a pretty house picture in the middle, list the home's features in detail, and then add a big picture of their face. But, buyers don't care how pretty your agent is! Home buyers want to know why your home beats every other house in the area. Buyers want to know what your house can do for them!
Make your flyer motivate home buyers to look at your home and to remember it. This requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits.
Think
about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. Why does a buyer care about paint? No work needed, fresh paint throughout. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances under warranty. What's great about your neighborhood? Easy walk to great schools and downtown shopping district.
Take advantage of the marketing research done by the Internet sales masters. Create a benefit-driven sales flyer to sell your home, now.
Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.
About the author:
For a full report on sales flyer marketing to sell your home (or investment houses), visit Jeanette Fisher’s http://www.doghousetodollhousefordollars.com
Jeanette teaches Design Psychology college courses and real estate seminars. She is the author of Design Psychology and real estate investing books.
For more information on Design Psychology, see http://www.designpsych.com/
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