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5 Low Cost, Easy to Implement Ideas for Raising Your Profile as a Consultant
1. Give Presentations - offer to speak at local
networking events, local business groups or events where your
target market "hangs out" Speak on topics that are pertinent to
your target market and which give value to them in solving a
problem, inspiring them to take action or inform and educate
them.
2. Write Articles - find publications that your target
market reads and offer to write articles for them. This will
help not only raise your profile to a wider audience but also
help create a higher level of credibility as people will see you
as a specialist in your field.
3. Post to Online Networking Groups - become an active
contributor to forums, blogs and discussion groups and give your
opinion, raise questions and create conversations with like
minded people.
4. Organise and Lead Events - events that have a point be
it education, relationship building or social can bring together
your target audience and as the organiser and or facilitator you
again have the opportunity to contribute what you do and how you
do it in a different
forum
5. Write a Newsletter - some say newsletters are going
out of fashion. I believe a well written, focused newsletter
delivered on a regular basis which isn't a covert sales pitch
adds value to it's readers and creates an ongoing relationship
with current and potential clients and offers information and
insight of value.
In all of these channels to raise your profile there are 3
things to remember
1. Do not use it as a blatant sales pitch
2. Be genuine and authentic in your approach
3. Do it on a regular basis for the most impact
©Beverley Hamilton 2005
About the author:
About the Author
Beverley Hamilton MD of One Step Further is a
Business Coach to Independent Business Consultants. Do you want
to grow a profitable business consultancy and still have time
for a life? Get my free 5 part ecourse Discover The 5 Most
Common, Incorrect Assumptions Independent Business Consultants
Makeand rec
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