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Comparing Corporate and Personal goal attainment programs that have developed over thousands of years with modern day programs.
Comparing Corporate and Personal goal attainment programs that have developed over thousands of years with those of modern day legends such as Covey - “The 7 Habits of Highly Effective People” By Jason Armstrong, Ph.D. Copyright 2005. In the...
Defining Public Relations
When you mention 'public relations' most people think about certain channels of communication: particularly editorial publicity, sponsorships and 'launch events' for new products.
When you mention 'public relations' most people think about...
How To Fail Online, or Alternatively, What To Avoid In Order To Succeeed
“One click and you message gets to 100/200/xxx million websites a day” “Make $1,000/5,000/xxxxx straight to your paypal/stormpay or mailbox just by emailing this or mailing that to X of your friends” “Here is how...
Marketing Turnkey Process for Manufacturers Created Through Strategic Partnership between TR Cutler, Inc., Manufacturing PR Firm and Focus Marketing
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense...
The Best Things in Life Are Rarely Things
Have you ever noticed this to be true? The best things in life for me are those things are not things at all. People and experiences make the biggest mark: a wonderful relationship, time with family, or a fantastic vacation that stays in my mind...
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Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are
also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you
answer "yes" to these key questions when writing your next press release:
Is it easy to read?
Editors look at hundreds of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the
edges.
Your letterhead should appear at the top of the first page to establish your identity.
Have you double-checked your spelling and grammar?
A good press release has no typographical or grammatical errors. If yours contains such errors you'll lose credibility; it will have the same effect as a badly written business letter or resume. The release should be typed. Print out (or type out) a fresh copy for each person to whom you will send it. Do not send out poor-quality photocopies with dark staple marks or blotches.
Did you include the six news elements?
Because all news articles include six basic elements-who,what, when, where, why, and how - your press release should also follow the same guidelines. Put the most important
facts in the lead paragraph, with the facts decreasing in importance as you go down the page. Why? Suppose you send a press release to an editor who has five inches of space open in the
newspaper and your release runs eight inches long. Ideally, the editor would trim your press release from the bottom. Therefore, to make sure the most important information gets run, put the less important information at
the bottom.
Did you include a contact source?
In the top, right-hand corner of the first page, directly beneath your company name, there should be a line that states, "For further information, contact." A name and telephone number should follow. The editor must have
somebody in your business to call to answer questions or to be interviewed about your news item. If you can only be reached during certain hours, specify them.
Have you included a dateline?
The best press releases have a dateline with the city in which the business is based and the date the release is written. Every press release needs a dateline so that the
editor can tell when it was mailed. Nobody wants to cover an old story that has lost its timeliness.
The other morning during my favorite radio talk show they mentioned this guy who wrote a book about selling water beds which was coming out next week. How you do think this guy got the radio stations to talk about this....you got it - a press release or a publicist who sent a press release.
Copyright DeFiore Enterprises 2002
About the Author
Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses.
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