|
|
|
10 COMPELLING REASONS NOT TO DOWNSIZE
Almost daily, newspapers, business magazines, radio and television carry reports of companies, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing...
A NEW LOVE STORY.
A Story of Lost Suitors Once upon our time a young carefree American population became consumed by the lust and desire to gain more and more money. An itch slowly turned into an insatiable appetite to attract the opposite sexy sectors. The stock...
How to Really Benefit from Associations (Part 3 of 3-Part Series)
This is Part III in a 3-part series. For your convenience, the entire series is online here: · Part I: “How to Develop Industry Contacts” http://movingaheadcommunications.com/associations1.html · Part II: “Tips For Improved Networking in...
Moving Key Audiences to Take Action?
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you persuading those key stakeholders – especially those whose...
PRONTO North America Marketing Director Verzi Thrilled to Have Smedley and Cutler at Users Conference
Wednesday, May 4th, Thomas R. Cutler, CEO of TR Cutler, Inc., author of the Manufacturers Public Relations and Media Guide, Associate Editor of Industrial Connection, and Contributing Editor to InMFG magazine will be addressing the first annual...
|
|
| |
|
|
|
|
|
|
Manufacturing Public Relations Firm to Launch Affinity Program for Manufacturers
Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, is launching a new affinity program providing intensive Manufacturing PR Media Blitz’ to members of manufacturing associations. According to Cutler, “Manufacturing Associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased and service revenue has been one of the few ways in which these associations have been able to survive. Due to the leadership role that TR Cutler, Inc. has in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There will be no cost for the manufacturing associations to participate in the program.”
- Cutler founded the Manufacturing Media Consortium™ in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
- Cutler created the
"Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
- Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
- Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.
- Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.
The manufacturing associations that become early adopters of this Affinity Program will receive the highest rebate level from TR Cutler, Inc. Cutler expects more than 200 manufacturing associations to participate in the program by the end of 2006, serving more than 4000 manufacturers in North America.
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide
|
|
|
|
|
|