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A PR Surprise for Managers
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies. Truth is, your PR budget can deliver results far...
Building Better Bridges: Networking for Personal Productivity
Mistakenly, networking is sometimes viewed or approached as selling, aggressive, simply passing out business cards, or used solely for personal gain. However, the true spirit of networking involves getting to know people and developing...
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading...
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.
Its power really lies in doing something positive about the behaviors of a...
YOU DON'T HAVE A MONEY PROBLEM. YOU HAVE AN IDEA/RELATIONAL PROBLEM.
---------------------------------------- This article may be republished by anyone in ebooks, online article directories, ezines, websites, print publications etc. as long as the resource box is included. © Oluwafisayo Akinlolu 2003 Word Count:...
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5 Successful Marketing Tips
5 Successful Marketing Tips
If you are seeking ways to market your site, but aren't certain about how to do so with little or no money, then here are a few tips that you may find quite valuable in spreading news about your organization. An excellent way to relay news about your Website or organization is to:
1. Go to www.prweb.com/ PR Web is a superb venue for networks, websites, companies and many other similar organizations to create free press releases to the public. You may submit as many press releases as you wish (so long as they are not advertisements) and at no cost to you or your organization. E.g., "....Holistic Junction Introduces "The Marketplace...." and write a small piece on what you offer, where it is offered and how it could be helpful to others. Never list costs - as this is considered a form of advertising.
2. Go to www.free-press-release.com/ Free Press Release is another press release organization that offers the same opportunities as PRWeb.
3. Submit articles to several websites about topics in which your site engages. Always be sure to include a resource box that lists author name, and website link. Never include products or services in the body of your article, as these articles are all too often rejected. A good site where you may submit
articles to is http://www.goarticles.com/
4. Participate in a reciprocal linking program that will list your site. The more resources you add to your site in this manner, the more your organization will shine in the public eye.
5. Attitude. Proficient communication is a must. When contacting potential clients, always maintain a positive and professional attitude. Be clear and concise. Always be cheerful in your greetings, and never lose your temper. Remember, the best marketing representation goes hand-in-hand with a friendly demeanor.
Finally, the finest technique of marketing is exemplified in the movie, "Miracle on 34th Street." St. Nicholas, is a savvy entrepreneur who displays the best qualities of being a successful marketing agent. Not only does he achieve a brilliant rapport with his "cliental," he manages to win over more customers by providing them with useful information -- even if it didn't come from his own employer.
Sometimes, an ounce of kindness -- coupled with the utmost professionalism, can make the difference between success and failure. Just some thoughts.
(c) Lady Camelot 2004
Please contact Author for permission to reprint article.
About the Author
Lady Camelot is the Public Relations' Director for www.holisticjunction.com
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