|
|
|
Balance Your Managerial Life
We have only one life, but we live in three overlapping worlds—our business world, our family world, and our other social world. Imagine bringing your spouse and kids to a meeting with seven of your salespersonnel. Sitting off to your left, Miss...
Is Your Workplace Suffering from Contagious Stress?
We wonder how many of you might recognise this scenario? Although it happened with a male manager, it could apply to men or women. The manager we worked with had been promoted to a more senior role and was experiencing demands from all sides. He...
Things do not change. We do.
We live in a world of constant change, and even though the vast
majority of these changes are for the better, change is still
something that many people - and therefore many organisations -
can find extremely difficult to deal with. Why is this,...
:: Tips To Start Your own Profitable Internet Business ::
:: Tips To Start Your own Profitable Internet Business
By: Michel Richer
You might think that it is hard to start an internet home business. But in fact it is pretty easy to do business on the internet. Of course you need some knowledge to begin...
Why many people fail to succeed
Statistics shows that 90% of the people who embark on a work at home business career give up in the first few months. This article examines the reasons why and shows how to avoid the mistakes commonly made by new home business seekers. You are...
|
|
| |
|
|
|
|
|
|
Effective or Irritating: The Use of Pop Windows in Internet Marketing
Effective or Irritating: The Use of Pop Windows in Internet
Marketing By Neil Townshend
A few years ago, pop-up windows were all the rage in Internet
marketing. It seemed that every time one opened a web page they
would be bombarded with offers for this or that. It had gotten
to the point where surfing the Internet was almost like playing
a video game; when the ads would pop-up one would try and close
them out before another one came. This is precisely why we have
seen the decline in the use of pop-up windows on the Internet
today; surfers simply do not even look at the pop-ups anymore.
They close the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are too many
pop-up ads. They simply do not want the hassle of closing those
windows while trying to obtain the information that your site
has to offer. This information, while valuable, is not as
valuable as the surfers time. Studies have shown however, that
even with these set backs, pop-up windows are still an effective
method of Internet marketing.
Is there some way that pop-up windows can be less irritating and
still be effective? Yes! What if the pop ad were seen upon
exiting your site instead of entering? This would allow the
surfer to obtain the information that they need from your site,
feeling that they were able to come and go quickly without being
hassled by other ads and offers all the while making the surfer
happy. You have left the surfer with a positive attitude and
therefore are more likely to respond to the pop advertisement.
This is being accomplished more and more by using what is being
called pop-under windows. When the surfer comes to your site,
the ad is opened discretely behind the your web page. Then, upon
leaving your site, after obtaining all the information that they
need , will see the ad and therefore be more likely to respond.
Since the surfer has the
information, he has achieved his
objective and is now open to do other things; ideally respond to
the pop under advertisement.
Not all pop-windows are created equally. There are some things
that you can do to make your pop-windows, whether pop-up or
pop-under more effective. The pop-window should be easy to
"escape" from. If the surfer does not want to see the add, but
has a hard time closing it out, they will likely become
frustrated and could leave your site all together. You should
either use a button to that will allow the surfer to close the
window or be sure that the "x" is easily visible. Another good
idea is to use a script that utilizes cookies. Cookie will
prevent pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than each time a
page is opened. Also be sure that there is no more than one
pop-window per page.
When creating a pop-window, you will be asked to fill out a
short information form, select the length of cookies, and choose
the layout of the pop-window. When choosing the design of the
pop-window, you can increase the effectiveness by creating a
large headline that includes benefits that will be most
appealing to the customer. You should also consider using
incentives and lastly do not ask the customer to read a long and
drawn out advertisement. Keep the message simple yet powerful
and your pop-ads will be sure to generate profits for your site.
Note from the author:
------------------------------------------------------- Stone
Evans Will Personally Build A Money Making Website Just For You
That's 100% Ready To Take Orders And Pull In Massive Residual
Profits Today! Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-11468
-------------------------------------------------------
About the author:
Successful internet entrepreneur and hotel/restaurant manager
|
|
|
|
|
|