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As a Realtor, How Do I Attract Listings?
As a Realtor, How Do I Attract Listings?
By Barrett Niehus
http://www.realtysoftware.org
Have you ever noticed that despite the massive number of Realtors in your area, only a hand full are making a fortune selling real estate? Regardless...
Brief Introduction about China
China is the world's third-largest nation by area and the largest by population. China is bordered by the Mongolian Republic and Russia on the north, by Russia and North Korea on the north-east , by the Yellow Sea and the East China Sea on the east,...
Developing an aircraft industry database
We started "Aero Index" in 1993 as a reference book, a standard
work of reference for the aircraft, airline, avionics and MRO
maintenance repair and overhaul industries. Initially, we
limited our geographical coverage to Europe. Airline...
Earthquakes, Tsunamis, Mudslides: Extreme Events - What do they Mean?
In lieu of recent, tumultuous occurrences, people are more compelled than ever to discover the mystery of these modern-day, earth-changing events. One day, Earth is experiencing the fourth largest earthquake in a century - a 9.0 tectonics...
The Relationship Between Colour & Sales
Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.
Not convinced? Have you...
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Using Direct Mail to Improve Business
Direct mail continues to be a very targeted and effective way to market to customers. It's far more likely to be read than e-mail promotions. Especially when coupled with offers, such as coupons, the medium can be a very cost effective method of promotion.
There are a number of necessary fundamentals. First, you must have an objective. It may be to increase store sales. Perhaps an offer such as a free gift will do the trick. Just be sure to have a clear purpose. It reduces the chance of passing along a confusing message.
Then, you'll need to have a mailing list. Perhaps you have a customer database you've been collecting. This is obviously a good group. Additionally, there are list brokers who can help you get lists that are very targeted, in terms of geography and interests. These are useful for attracting new customers, while your database is great for increasing purchases from your core of customers.
The next step is creating the piece. Working internally or with outside freelance copy writers and graphic designers are possible routes. Letters should clearly explain benefits. Use "you" instead of "we." Offers should have deadlines to
create a sense of urgency.
Then, working to get your materials printed and mailed is the next step. If the mailing is small, a local Kinkos and some stamps may do the trick. If it is a large mailing, you may want to work with a printer and mailing house. They have economies of scale and equipment that will allow you to obtain postage discounts from presorting.
Last, but not least, track response. This may be as simple as collecting coupons. If 10 people responded out of 100, you know the response rate right there. Then make changes and test future mailings to improve return on investment.
Direct mail is often overlooked. However, it is a very effective medium. Many even use it very effectively to drive traffic to their website. As a small business, it is worth considering. The USPS.gov has a wide variety of resources available if you are interested in more information.
brettdalybusiness.blogspot.com
About the Author
Brett Daly is a Marketing Specialist for a software firm in the mailing and printing industries. He has an MBA and a B.S. in marketing with a minor in political science from the Rochester Institute of Technology.
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