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A Life of Adventure?
Copyright 2005 Mark Cole
In a conversation recently, a friend remarked to me: “Every man dies, but not every man lives.” If you think about it, that is profoundly true and rather disturbing. I hope that shakes you up like it does me.
You...
Coin Collecting: Attention Kids: Three Steps To Starting A Coin Collection…
(NC)-First of all, look around for coins - any coins - and put them in a safe place. A good spot to find the first coins for your collection is right in your pocket. You might find some of the 25-cent coins that the Royal Canadian Mint made...
Drill Down Deep: How a Niche Draws 'Em In
Copyright 2005 Kinesis, Inc.
You may think marketing your business to the widest possible
pool - trying to be all things to all people - is your best
chance to succeed. Unfortunately, this approach is limiting your
ability to make money and...
Give Me Ten Minutes And I'll Explain Web Conferences
Regardless of geography, web conferences permit
presentations, seminars, briefings, press conferences,
lectures, training classes and much, much more to take
place. Individuals can share files, graphics, charts, web
pages, view slideshows,...
Tips For Successfully Outsourcing Services To Freelancers Or Outsourcing Service Providers
Small businesses and entrepreneurs always benefit by outsourcing their services to professional service providers or freelancers as this saves them time and money. The money saved due to outsourcing can be effectively and successfully utilized to...
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Drill Down Deep: How a Niche Draws 'Em In
Copyright 2005 Kinesis, Inc.
You may think marketing your business to the widest possible
pool - trying to be all things to all people - is your best
chance to succeed. Unfortunately, this approach is limiting your
ability to make money and attract customers.
Positioning yourself in a niche is a powerful approach to
marketing. It is a strategic process to match your expertise and
passions - and it sets you apart. It helps distinguish your
company in the minds of your target audience.
Remember, you are competing with a lot of noise in the market to
get your potential customers' attention - and their business. If
you can stand out with a unique benefit (such as your niche
specialization), you are a lot more likely to get noticed
because you are distinct from your competition.
By choosing a precise niche, your prospects and customers
understand precisely what it is that you offer. Your services
are clear and precise. The narrower your niche, the easier it is
for clients, prospects, and referrers to remember what you do.
Additionally, a niche makes it much simpler to develop your
marketing program. You know exactly where to focus your efforts
and what your message will be.
Here are some of the specific ways defining a niche will help
your marketing:
* You will know exactly where to advertise.
* You can optimize your website so that your niche market can
easily find you.
* You can create advertising and promotions that appeal
specifically to your target market.
* You'll know exactly what your target audience views as
challenges, so you'll be able to more easily develop products
and services to solve these problems.
* You can learn everything about your target
audience - allowing
you to position yourself as the expert in your industry.
* You'll know how to network with your target audience because
you will know the conferences, trade shows, and/or seminars they
attend.
You can develop your niche based on a number of factors. It can
be determined by the type of customer you want to work with, the
type of services you provide, the way in which you provide your
services, your style or approach, geography, or your network of
influence. It can also be a combination of these things.
One way to begin to drill down to your niche is to evaluate your
current customers. What group are you serving right now? What do
they find unique and valuable about your company? If you don't
know - ask them. It is important to understand your services
from the customers' point of view.
As you examine your current customer base, you may be surprised
to find you have already carved out a niche. If you haven't,
choose an area of focus in which you are passionate and have
some knowledge. After all, if you don't enjoy working with your
customers, why bother? It also makes it easier if you pick a
niche you already know well or one that will be fun for you to
research.
Once you define your niche and position your company as an
expert, there really is no limit to your business growth (and
the amount you can charge for your expertise).
About the author:
Wendy Maynard, your friendly Marketing Maven, publishes
REMARKABLE MARKETING, a free weekly ezine for entrepreneurs,
business owners, and freelancers. If you're ready to skyrocket
your sales, easily attract customers, and make more money, sign
up for her FREE ezine and marketing report now at
http://www.gomarketingmaven.com
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