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Be an active provider!
There are so many business opportunities and affiliate
programs out there that it has become hard for potential
clients to decide which one is the best. If you are a
part of one of these programs, then you know that the
only way to distinguish oneself is to "take that next
step" when it comes to customer service and support.
However, there are different levels of customer service
and support, especially when it comes to affiliate
programs.
I have found that many affiliate programs are "Passive"
in their support. What I mean is that they will give
out their support materials (redirect web pages, banner
links, marketing materials etc.) ONCE, and then just sit
back and let the affiliates do the work from that point
on.
For a new affiliate member, this approach is about as
appealing as being thrown into the deep end of the pool
without knowing how to swim. I suggest that the only way
to provide PROPER member support is to take an "Active"
role in new members' development.
What do I mean by "Active"? Simply this -- when you have
new members join your program, you need to be giving
them support and advice CONSTANTLY, rather then on just
a one-time basis.
Here are a few examples of some "Active" features that
a good affiliate program should have:
* Forums
and discussion boards -- with these a new member
can get up-to-date information from other members and
experts in the field. It's also a great way to let
members share experiences and "war stories" with each
other.
* Weekly Conference Calls or "Power Brief" meetings --
When members know they can get updates about the company,
or ask questions of the company, they will feel much more
secure. They will also feel more like they are an
important part of the company (which, of course, they
are!).
* Updated information, marketing materials, and web
content -- it's important that members don't feel like
they are getting help just once. Rather, they should know
that help is always available. By sending out new
materials on a constant basis, member will know that they
are being cared for by the program.
A lot has been written about customer service and support.
Even if you think you have good customer service now, you
should take a step back and see if your service is as
ongoing as it should be.
Make sure that you are ACTIVELY helping new members and
prospects!
About the Author
Eduardo Queiroz specializes in finding programs
that actively support their members.
To find out about his latest discovery,
mailto:free_course@makenetmoney.com
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