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AUCTION TIP: A Basic eBay Listing Template
The following article pertains to anyone who is looking to start an online auction business on eBay. Please feel free to use it for your ezine, web site, or any other electronic or print publication, with the following exception: You may NOT use...
How To Become An Auction Genius: A Radio Interview With "The Queen Of Ebay"
I saw another one on a local TV newscast a few days ago... you know...one of those stories about a stay-at-home mom who had turned eBay into a stay-at-home job.
I like stories like that, and I especially admire people who have found a way to make...
The Fundamentals of Online Auction Selling
Even the professionals often overlook the fundamentals of any business, sport, or endeavor. I am not really an auction expert. I am a computer guy. During my time with The Online Auction Academy, however, I have learned a lot about the business...
Using Images in EBay Auction Listings
Think back to all the online purchases you’ve ever made. How many items have you bought purely off a text-only description? Chances are, not many. As the EBay website puts it: “Take Photos The saying that 'a picture is worth a thousand words'...
Your Auction Headline - The Most Important Part Of Your Auction
The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead...
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5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea
There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.
Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:
1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.
2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds
terrible, that is scratchy, too loud or of awful quality.
3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.
4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.
5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.
Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!
About the Author
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
http://www.auction-genius-course.com
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