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8 Facts on Promoting your Business with Articles
Business owners have the greatest potential for writing successful articles. Most people usually start a business because they have a particular interest in certain products or services. Business owners usually have already gained much knowledge...
How To Boost Your Affiliate Sales With Free Articles
Free Articles continue to be one of the most effective ways of quickly generating traffic and sales, without paying for advertising. But how can you use free articles to promote an affiliate link? Putting your affiliate link in your Resource Box...
Pizzazz Prevents Piracy of your Articles
Writing articles for the web is an effective way to bring more traffic to your site. You write the article, you include a link in the author's info box, you submit it to article distributors and it gets reproduced with a link back to your site....
Promote With Simple "Folksy" How-To Articles!
When it comes to article writing, not everyone is a Dave Barry or even a Bob Leduc or a Kevin Nunley for that matter (three great article writers, by the way).
But really, that's okay.
There are simple yet effective articles you can use on...
Smart Marketing - Submit Your Articles To Article Directories
There are a lot of benefits of submitting your own articles to
article directories but before we go into the benefits, what
actually are article directories?
Article directories are simply database websites that collect,
compile, sort the...
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The Real Reason You Should Be Marketing With Articles
Article marketing has become very popular of late, especially with the explosion of a couple major article sites and publishing of some serious tools and resources that will better help marketers to use article marketing in their repertoire. For myself, I use article marketing exclusively to drive traffic to my website and to generate business.
Because of its sudden popularity, some misconceptions exist about the reasons why someone would engage in article marketing. (To be sure, article marketing has always been popular and in use, but only of late has it really hit the mainstream.)
For example, you have read that the most important reason you should incorporate article marketing into your marketing arsenal is because, in article marketing, you have the potential to generate hundreds, if not thousands, of backlinks to your site. As you know, solid backlinks are what drive many of the search engine spiders. That is, if your website links appears contextually (i.e., not in a “link farm”) on someone else’s site, you are often rewarded for that in terms of search positioning.
Thus, the more articles you submit to article sites, and the more your articles are reprinted from an articles site onto another site, the more backlinks you get. Certain article submission software programs even allow a provision for you to alter your “resource box” so search engines don’t consider your articles to be link spamming.
But this is not the real reason you should be marketing with articles. There is a far
more important reason: To establish yourself as an expert. Everyone’s business service a niche, even internet marketers (that, in itself, is the niche). While the backlinks are great for your site, what’s more important is that a reader of your article, whether they found the article through a search, at an articles site, or in someone else’s ezine (who reprinted your article), reads your opinion and your understanding of your business topic/niche.
Think about it: In the “real world,” when you need a service, who do you want to buy from? The service provider who looks like an expert and has been around for a long time, or the one working out of his garage with used and dirty equipment? If you need a how-to book on building a deck, do you buy one by an author just out of high school with no credibility, or do you buy one by an author who has his own deck-building TV show and has published three other books on the subject? In both cases, you probably buy from the expert.
This is the real reason you should be marketing with articles. Backlinks are great, but it is more important that you establish yourself as an expert, as the go-to person in your area of business.
About the Author
Jeremy M. Hoover is an online freelance writer who specializes in writing 300-500 word content articles for your website or ezine, or for article marketing. Order articles from Jeremy at his website, http://jhooverwebcopy.com . Read more of his marketing articles at his blog, http://jhooverwebcopy.blogspot.com .
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